School of Styling meets an HR Honcho from a leading health insurance company.

In our continued pitching with corporate clients, we recently met a senior HR person.
After our services were talked about in detail, there was an interesting comment he made during the discussion. His take was that our services were a good to have thing but not exactly must have remedy.
We were flattered by his analysis and are confident of being on service to them soon. Follow up talk has boosted our confidence.
Internally, his comments made us go back to the drawing board. We contemplated; one reason why we are considered a good to have is because of the not so established nature of this kind of service. There we felt proud to be India`s first full service provider on dressing and styling.
Given our belief “Style is value” and each one we have met so far seems to agree. We were only happy. Fact is that it is the intangibles like appropriate business dressing that clinch the deal. In management lingo, one can say that it is the invisible, understated or not so obvious strengths that provide the real edge to win over competition.
(In our case the edge we impart is visible and worth appreciating)
Great dressing does provide the memorable message, is a much easier thing to learn and master and is a sure shot edge.

But for some of us, above thoughts may only make up for good talk, hence what we have decided to do is to incorporate certain tools  and exercises as part of the workshop so that benefits are  measurable and not just arbitrary. Great business dressing is a must have and we would love to move up the thought ladder from our patrons.

Here is a little proof to substanciate our thoughts

90% of HR Pros believe that well groomed candidates make a better impression.
84% of HR pros say well groomed employees climb the corporate ladder faster
92% of HR pros agree that candidates who are well groomed exude confidence.
90% of HR pros believe that being well groomed is key to making a good first impression
Source - http://www.gillette.com/en-US/#/grooming/careeradvantage/en-us/index.shtml/

Thank you for forcing us to contemplate. We only stand to gain.